Integrations
Working with the same team as I did with campaign content creative, we created many successful integrations. I was the Executive Producer on these spots and I also co-directed some as well.
Here are few highlights…
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“The Walking Dead” and Dish Network
In 2016, Dish came to AMC for an integrated spot which was within the world of “The Walking Dead.” In 2017, Dish returned for another integration with Norman Reedus. Jeffrey Dean Morgan retuned for 2018 to promote the voice commands of the Dish remote.
“The Walking Dead” and Next Games’s “Playtime with Jesus” Integration
In 2017, Next Games and AMC Entertainment Games requested a few promos to highlight the new game “No Mans Land.” We created 8 spots and created additional versions for use on digital platforms.
“Better Call Saul” and Acura’s “50 Miles” Integration
Acura asked to be the lead sponsor for AMC’s “Breaking Bad” spin-off series, “Better Call Saul” with their 2015 Acura TLX. We created this branded spot which was run as a donut bookending a sneak peek of “Better Call Saul: that ran during the mid-season finale of “The Walking Dead,” exposing their brand to nearly 15 million fans.
“Better Call Saul” & Acura’s “Bingo” Integration
In 2017 Acura returned for another integration. We created a custom spot for each “Better Call Saul” episode.
“Better Call Saul” and Acura - “No Picnic” Short film
Another great partnership with Acura, “No Picnic Short” created an original story line in the world of “Better Call Saul.” This creative became a digital short form piece.
“Talking Saul with Chris Hardwick” & Acura’s “Diner” Integration
Acura also was looking for an integration with “Talking Saul with Chris Hardwick” so we went back to the desert.
“The Walking Dead” and Sprint’s Integration
“Zombie Friend”
“Fear the Walking Dead” and Universal Pictures’ “Neighbors 2” Integration
“Zombies Rising”
“Fear the Walking Dead” & Chevrolet’s Integrations
“What was That” and “Apocalypse”
“The Walking Dead” & Microsoft Surface’s Integration
After a successful partnership Microsoft on their Windows launch, they returned to ask for help launching their new Surface.
“Fear the Walking Dead” & Kentucky Fried Chicken’s Integration
“Caterer”
“Fear the Walking Dead” & T-Mobile’s Integration
“Not Recognized”
“The Walking Dead” & Microsoft’s Integration
We were asked by Microsoft to help launch Windows 8. This was “The Walking Dead’s” first ever story-driven series of integrated spots.
“Fear the Walking Dead” & Fitbit’s Integration
“Survival Run”
“The Walking Dead” & Mountain Dew’s Integrations
“Surf Board,” “BMX,” and “Basketball”
“The Walking Dead” & Slim Jim’s Integration
“Bunker”
“The Walking Dead” & Hyundai’s Integration
“Survive and Drive 2013”
“Talking Dead with Chris Hardwick” & Vicks’s Integration
“Keeps You Up”